Why the Hospitality Industry Need To Embrace Collaboration 

Collaboration is not only a trend, it’s also a good strategic move that can transform hotels, restaurants and businesses alike. As hospitality leaders, we often collaborate with others – whether that’s suppliers, other local businesses, local networks, other hospitality leaders…

But, do we make the most of these collaborations and networks? 

As I visit hotels and restaurants around the world, one thing I love to learn more about is who they are collaborating with but, many times, I find that we underplay these opportunities.

Shout About It! 

When hospitality leaders engage with local businesses, artisans and cultural experts they unlock the door to a world of authentic experiences that money can’t replicate. So, for example, if your food is locally sourced, SHOUT ABOUT IT on your menu and on socials, you could even host a special night where you invite someone down from the artisan bakery or butchers or suppliers. Ensure your guests can enjoy the whole experience.

Don’t Work in Silo 

I was recently interviewed for an industry leadership feature and one of the questions was – ‘What’s one common mistake you often see new entrepreneurs and leaders make?’ And, my answer was – working in silo! We often get so busy doing the doing and stuck in our little world/bubble/circle, that we forget to look up, look beyond or ask for help.

What are the local Associations, Chamber of Commerce, Business Groups, what are the wider Regional Associations and potentially, where should you be seen? Where do you stand in your local community and where are your connections with the local council and wider stakeholders?

These will be crucial to how you grow and how you’re perceived as a business owner in your neck of the woods. If there aren’t any local groups or networks, why not look to start one yourself – in your venue! 

You can also show up online and join online networks and forums. This is a key opportunity to show you as an individual leader, separate from your business. Follow and support as many in the industry as you can, join some of the groups and be active. Prove your industry contribution, let people know you’re out and about, talk about your successes and celebration of all things Hospitality.

The ‘Art of Hospitality’ embraces the need for collaboration and aids others in the hospitality industry. When we collaborate together, we are able to utilise our collective; experience, knowledge and skills for a shared goal. The ‘Art of Hospitality’ does this by bringing like minded Northern hospitality experts together in one room where we can talk about current issues we are facing and how we can improve. 

By joining together, we can empower each other, challenge norms and create a vibrant, sustainable future for hospitality. 

The next ‘Art of Hospitality’ event will take place on the 27th March in Hilton Liverpool. Get your tickets below. 



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